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Gymshark Lands in Two Major German Retailers

Gymshark has officially landed in Central Europe, opening two permanent spaces in sports retailer Engelhorn and department store Breuninger. Founder and CEO Ben Francis crossed the border to scope out both destinations following the launch of the activewear brand’s Amsterdam…

3 Facts About Enhanced Games Star Marius Kusch

Swimmer Marius Kusch signed on the dotted line with the Enhanced Games in September 2025, becoming the controversial competition’s first German athlete. Here are three things you need to know about the 2020 Olympian ahead of the inaugural Games in…

Jutta Leerdam Speeds to Olympic Gold As Jake Paul Watches On

Cheered on by fiancé Jake Paul, Jutta Leerdam sped her way to Olympic gold – and a new Olympic record time – in the women’s 1,000m speed-skating event earlier this week. Taking victory ahead of fellow Dutch athlete Femke Kok…

MIKE SOMMERFELD BECOMES THE LATEST BODYBUILDING STAR TO SIGN WITH MYPROTEIN

Myprotein is continuing its push to add more bodybuilding talent to its athlete roster by signing 2025 Arnold Classic Champion Mike Sommerfeld. Following on from recent content announcing partnerships with Italian bodybuilding coach Giancarlo Zita and Samson Dauda (after his…

ITALIAN BODYBUILDER GIANCARLO ZITA JOINS MYPROTEIN ATHLETE ROSTER

Myprotein has recently announced that Italian bodybuilding coach Giancarlo Zita has signed with the brand. Well-known throughout the Italian and European bodybuilding scene, Giancarlo has coached a number of high-profile athletes, including fellow Myprotein athlete Mike Sommerfeld. In a story…

Barebells Cinnamon Bun Flavour Drops Just in Time for National Celebration

The New Barebells Cinnamon Bun Bar Is Here — Smooth, Sweet, and Protein Packed Barebells has confirmed the ‘bunbelievable’ news fans have been eagerly awaiting: a new Cinnamon Bun variety of its top-rated protein bar. The brand teased the launch…

NOCCO Electrolyte Brings a Caffeinated Edge to the Booming Hydration Market

Inside NOCCO Electrolyte: The ‘New Era’ of Performance Drinks The No Carbs Company, otherwise known as NOCCO, has made strides into the booming hydration category with a crossover offering of its own. NOCCO Electrolyte has just launched in Sweden, Finland,…

Ben Francis Eyes Gymshark Germany Expansion

Gymshark Germany: Breuninger and Engelhorn Eyed by Gymwear Giant as Potential Retail Partners

Breuninger and Engelhorn Tipped to Lead Gymshark Germany Retail Expansion Retail heavyweights Breuninger and Engelhorn are being scouted by Gymshark as potential routes for expansion in Germany. The apparel giant has been dedicating plenty of resources to in-store shopping experiences…

Everything You Need to Know About Gymshark Amsterdam

It’s already been a month since Gymshark swung open the doors to its first brick-and-mortar store on the continent. While others retreat from the high street, the apparel giant is planting flags in some of the biggest cities across the…

GHOST Energy Heading to Europe Soon After UK Debut

Mainland Europe on GHOST Energy’s Radar Once UK Launch Completes July marks the long-awaited arrival of GHOST’s legendary energy drink in the UK. The iconic lifestyle brand is making a bold entrance with four flavours: Blue Raspberry, long-standing favourite Cherry…

‘Vicious’ Knife Attack at Andrew Tate’s Home Leaves Man Wounded

Andrew Tate Raises Security Concerns After Violent Incident at Romanian Home A man has been arrested after allegedly attacking a construction worker with a knife outside Andrew Tate’s home in Romania. On 18 June, Tate, 38, wrote on X that…

Gymshark Amsterdam Set To Open This Month

Gymshark Amsterdam Set to Open Doors: Here’s Everything You Need to Know

From pop-ups to permanence — Gymshark Amsterdam signals a new era for the fitness giant. The countdown is on to the grand opening of Gymshark’s flagship Amsterdam store — and by all accounts, the brand is sparing no expense. On…

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